Design Impact
Connecting design outcomes to business objectives, beautifully
About me
“For three decades I’ve devoted my career to uncovering and applying the power of design to help my clients succeed in the market.”
I thrive working with great people on important problems at the intersection of design and strategy, market and product. That’s DESIGN IMPACT. My demonstrated abilities help clients deliver meaningful growth. With my background in design agencies and years as a partner at McKinsey, I am uniquely positioned to lead teams in delivering design outcomes precisely aligned to their business objectives.
johnXdesign is a dynamic network of domain experts. I build teams of world-class experts in design, brand, customer experience, research, engineering, and strategy — and bring the latest thinking in sustainability and generative AI — to identify and build new growth platforms for the businesses we serve.
Results
Deliver growth through insanely great products, services and experiences
Create innovative new growth platforms that are informed from the “market back”
Advise executive teams to maximize their investment in design
Insights
The delivery of healthcare is about to be disrupted by companies who put the patient first — led by companies who elevate design to the executive team.
We’ve settled the question about whether design is an important competitive advantage. Now the question is about the details. How do you go about making real impact with design in your organization?
The Business Value of Design is a seminal study that finally confirms what designers felt all along: great design makes a significant contribution to the businesses that embrace it.
Design Like Apple, Seven Principles for Creating Insanely Great Products, Services and Experiences helps decode the way the most valuable company in the world leverages design for enormous competitive advantage.
Partial client list
I have delivered more than two billion dollars of value in innovation to companies in consumer, technology and medical spaces.
Endorsement
“John has been bringing the human voice to the innovation and development of successful products and services for three decades.
Under his leadership, LUNAR won the coveted Smithsonian National Design Award and was acquired by McKinsey & Company, where he led the integration of LUNAR into the firm and helped build one of the most respected design organizations in the world. He contributed to McKinsey’s landmark study on the Business Value of Design and wrote Design Like Apple, Seven Principles for Creating Insanely Great Products, Services and Experiences. And in his spare time, he has been teaching and developing design curriculum at Stanford University.”
— Barry Katz, Stanford Adjunct and design chronicler
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